Work · Kimiya Sadjadian

2026 · In beta

My last project

From the first phone wireframes to the tablet app families are testing now.

LilPreneur

A story-driven business game where kids aged 7–12 run their own lollipop stand.

Every choice a child makes, from price to location to what to do when the lollipops start melting, changes what happens next. I designed the experience end to end: phone UI kit, annotated decision flows, the tablet app, and the landing page that speaks to parents.

My role: UX/UI designer
Team: 2 designers · 4 PMs · 9 eng & data
Timeline: Aug–Oct 2026 · PM Accelerator
Scale: 140 Figma frames · 65+ families

Read the case study →lilpreneur.co ↗

LilPreneur screen: three price cards beside the cart and a choice to make a sign

Selected work

Projects

Product concepts, redesigns and research from my training at BCIT and NexaLand, plus my first shipped product.

LilPreneur team-selection screen shown on a laptop

Tablet web app · End to end

LilPreneur

A business game that teaches kids 7–12 real money concepts through eight decisions at a lollipop stand.

UX/UI designerTeam of 1510 weeks

Shelfly website home page on a desktop monitor

Website · Hi-fi design

Shelfly Website

A book discovery and tracking platform where readers organize their shelves, set goals and join discussion challenges.

UX/UI designerTeam of 53 months

Three Shelfly app screens: dashboard, community, group lobby

Mobile app · Hi-fi design

Shelfly App

Reading progress, community challenges and group discussions in one mobile app.

UX/UI designerNexaLand

Three Toronto Cupcake app screens: about, collections, product detail

Mobile app · Redesign

Toronto Cupcake

A bakery's site rebuilt as an app, with clear allergens, flavours and a shorter checkout.

Solo designer1 monthBCIT

Dallas Flower Florist redesigned home page on a desktop monitor

Website · Redesign

Dallas Flower Florist

From heuristic evaluation to a tested hi-fi prototype for a long-running local florist.

UX/UI designerTeam of 52 weeks

Research · Usability report

Arc'teryx Usability Test

Think-aloud, five-second, preference, first-click and tree tests to find where shoppers struggle on the Arc'teryx site, and what to fix first.

UX researcher5 test methods

Currently

Designing LilPreneur's "replay or level up" screen

Testers found that “Play Again” sent kids back to avatar setup. I'm designing the screen that lets them replay a level or move up to Level 2.

Contact

Let's design something people enjoy using.

kimi.sajadian@gmail.com

LinkedIn ↗Resume ↗Instagram ↗